explore | connect | advocate | develop

1. Explore

To investigate what is already happening in your area.

2. Connect

To make connections with local organisations and individuals who can support this work, including Creative Health Champions in other organisations local to you.

3. Advocate

To use opportunities to advocate for the role of culture and creativity in relation to health and wellbeing, both within your organisation and with your local community.

4. Develop

To develop policies for your own organisation that focus on culture and creativity in relation to health and wellbeing, or to write creative health into existing policies.


In 2017 the All-Party Parliamentary Group for Arts, Health & Wellbeing (hereafter APPG) published Creative Health: The Arts for Health and Wellbeing. The report presents the findings of two years of research, evidence-gathering and discussions with patients, service-users, health and social care professionals, artists and arts administrators, academics, people in local government, ministers, other policy-makers and parliamentarians from both Houses of Parliament.

Creative Health concludes with a series of ten recommendations. The Creative Health Champions Network relates to Recommendation 3:

We recommend that, at board or strategic level, in NHS England, Public Health England and each clinical commissioning group, NHS trust, local authority and health and wellbeing board, an individual is designated to take responsibility for the pursuit of institutional policy for arts, health and wellbeing.

The Creative Health Champions network was developed in 2018 in response to this Recommendation by the All-Party Parliamentary Group for Arts, Health & Wellbeing, the Culture, Health & Wellbeing Alliance, the National Performance Advisory Group for Arts, Design & Heritage in Hospitals, the Local Government Association and NHS Providers. The National Centre for Creative Health now provides the secretariat for the Creative Health Champions network.

If you would like any further information about being a Creative Health Champion please contact NCCH: info@ncch.org.uk

Find out more about the spread of Creative Health Champions across the UK via our map >>