Ombri

Aims & Objectives

The primary aim of Ombri is to improve access to creative health opportunities for young people, supporting their mental health and wellbeing. 

Objectives include:

• Reducing barriers and friction in referral pathways to creative and cultural activities.
• Improving coordination and signposting between cultural providers and health/wellbeing systems.
• Enabling efficient, guided engagement for young people seeking creative health support.
• Generating robust evidence on the impact of creative health interventions through integrated evaluation.
• Providing a scalable, adaptable digital infrastructure for replication in other regions.

Outcomes & Measured Impact

As Ombri is still in the launch phase, participant outcomes and direct impact data are forthcoming. However, the platform’s design embeds a wellbeing survey to consistently measure changes in young people’s wellbeing before and after programme participation. This approach is expected to generate robust, comparable data across multiple delivery partners, supporting evidence-based commissioning and service design. The integrated evaluation model demonstrates how digital infrastructure and academic partnership can work together to evidence impact at both individual and system levels.

Key Enablers

• Partnership with Mortar, leveraging expertise in public service design and modular digital infrastructure.
• Co-design and co-production with young people and partner organisations.
• Integration of a wellbeing survey developed with Brunel University.
• Modular, scalable architecture supporting adaptation to local needs.
• Alignment with health system priorities and ways of working.

Key Challenges/Barriers

• As Ombri is newly launched, learnings around implementation, engagement, and impact are ongoing.
• Ensuring accessibility and inclusivity for diverse user groups.
• Coordinating across multiple partner organisations and health system stakeholders.
• Embedding continuous improvement and adaptation as the platform scales.

Demographics, Settings & Referral Routes

Demographics: Ombri targets young people aged 11–25, including early years, children, adolescents, young adults, neurodivergent individuals, people with learning disabilities, looked-after children/care leavers, and those living in deprived areas. 

Settings: The platform is designed for use in primary care, community health hubs, schools, colleges, universities, libraries, youth clubs, sports and leisure centres, and community centres.

Referral Routes: Participants can access Ombri via self-referral, primary and secondary care (including social prescribing, GPs, allied health professionals, community mental health teams), local authority pathways, neighbourhood health centres, community connectors, public health campaigns, charities, education and specialist pathways, digital referral platforms, community noticeboards, word of mouth, event outreach, research trial advertisements, taster days, and social media campaigns.

Evaluation Methods

Evaluation methods include anecdotal feedback, routine monitoring data (participant numbers, demographics, attendance), validated outcome measures (e.g., WEMWBS, EQ-5D, PHQ-9, GAD-7), participatory/co-produced evaluation, case study/narrative evaluation, and formal internal evaluation. The embedded wellbeing survey ensures consistent, ethical data collection and supports robust impact assessment.

Participant & Stakeholder Feedback

As Ombri is still being launched, participant and stakeholder feedback is not yet available. However, the platform is designed to collect and share feedback as it is implemented, with future updates expected to include participant quotes and case studies.

Alignment with National Strategy & System Learning

Ombri aligns with national strategies for digital technology, evidence and impact, health inequalities, and health and care settings. The platform supports integration of creative health into clinical and community systems, advances digital innovation, and provides a replicable model for strengthening creative health ecosystems and supporting system learning.